UX is Clean
I'm rating this app more from the point of view as UX/UI designer. All in all the app has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with the app before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from the app. When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within the app as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than the app. Since I'm talking about the review and rating ability in this app, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app.
EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within the app.
I love ulta so much and this app is so helpful!
First of all, I have only one or two complaints about this app. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, the app does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from the app. But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼
I prefer to purchase my products from Ulta versus Sephora since Ulta's rewards program is far superior in my opinion. Yet, in researching products prior to purchase I primarily use the Sephora app because, again in my opinion, Sephora's app is WAY better than Ulta's. While both apps are user friendly and easy to navigate, Ulta's app is lacking in some areas. Sephora provides multiple photos of products as well as photos of the product(s) shown on different skin tones. It seems odd to me that Ulta would only provide one photo, especially pertaining to items where photos of the inside (makeup bags, etc.) would be extremely helpful! The second most important area would be the reviews section. I, like most people today, always look at reviews on items before I make a purchase, and I ALWAYS check the average star rating out of five. That is something I reference on any and all products I purchase online, and Ulta does not have this feature. Another thing in Sephora's review section that is great is the details they give you surrounding the person who actually wrote the review. You can look for reviews with similar features to yourself and that is very helpful! I hope at some point Ulta will upgrade some of these things on the app so I can use only your app for both research and purchase!
It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.
Best Shopping App
This app has no issues. It keeps me logged in with all my updated information, I can view both my online & in-store purchases, as well as itemized point history in real time. This helps make the most of both the reward membership and help to keep track of shopping/order details. This app is by far my most used and loved.
Any additional suggestions I would take advantage of would be to search new arrivals by category i.e.: What's New in hair/ New in skincare/ etc. I would like to be able to make "verified reviews" from my ordered items. It would also be cool if Ulta offered a reward point for verified reviews! If at all possible, I would love for there to be a way to enter a search keyword that would also be able to search within ingredient listings. And one other suggestion would be a way to search through your personal favorited/saved items.
Thank you to Ulta for keeping your app updated, efficient, and an easy, one-stop click for your shoppers.
My new go to beauty needs store at my hole!!
I adore Ulta Beauty!! It is where I go should I find I am running low on anything because Ulta Beauty has it!! Ulta also has beauty rewards that give you rewards each and every time I shop Ulta. These points add up, too!! So I can get, Smashbox, Too Faced, Estée Lauder plus so many more product like Urban Decay, and Mac. It’s just too easy too as long as I don’t get addicted and defeat the purpose!! I’m good to go. I’m hear to check the status of my order which anyone whom has ordered a product or products. I cannot say enough for this app. All the prices seem to be at or below retail cost. It would be great if they could by in quantity so they can pass the savings on to their customers. But you cannot always get that what you wish for. So all in all I gave Ulta a five star rating because Ulta deserves it!!! Keep up the good work and send those samples because I have purchased each of them!! Thank you Ulta for the great customer service!! My hat’s off to you!!
The Ulta app makes it easy to find what you are looking for, and more!
By GIANNA ROCKS PINK
Ulta’s app, makes it very easy to find what your looking for and gives you access to all the info you need. You can look at your messages from Ulta, and check to see special offers, which are usually more,mthe higher your tier is. You also can see certain items that are double the points or triple the points, that you may have already thought of buying. Your points are shown on the screen, and as a diamond member, I can tell you they add up real quick. The app is overall very user friendly, and have the Ulta coupon(s) for that month, in case you lost your magazine or do not receive them. I can go on and on about how awesome this app is, end up writing 10 long paragraphs and still forget 25 things If you love shopping at Ulta you should definitely go download the app and see for yourself!! I bet you won't be disappointed!
Shipping address didn’t update in the system
By bad shipping experience
I moved from California to Texas recently, I usually go and pick up my orders. They didn’t have what I wanted at my local store so I decided to place an order online. Since I recently moved I always check the shipping address because I haven’t shopped online at ulta since I moved. Long story short I updated my address I placed my order and everything seemed fine. Honestly I didn’t check the email that got sent to confirm the order because I made sure to update all my information before placing the order even my credit card and billing address, which I have the email to prove. Anyways, it was time for my order to be delivered check the tracking and realized it was delivered to my previous address, went into the app to check the address info in my account and it was the correct address. Contacted ulta and they said they cannot refund or do anything because it was my fault. Although while I was on the phone they saw my precioso address on their system and me in the app saw my current address. I’m really upset my order is in California somewhere and I can’t get a refund nor my products.
Enjoy the brow bar, not the skin bar so much
By Danni Chris
I look forward to going and getting my brows waxed/plucked. However, my last visit will be my last visit, to that particular store. Novi. I dared myself, to try out their skin bar. Last month, and while getting a microzone facial, I couldn't help but notice this woman did not wear any gloves. I could feel her gel overlay nails on my skin. Not to mention, my skin is highly sensitive already. I'm sure this didn't help. My parents brought me to my appointment. I'm physically disabled, my speech be delayed and quiet- but I'm 100% cognitive. I had my aunt call the store on my behalf to complain. And, I see it's going to be my word vs. hers. Because she wondered why my parents didn't call? Their recommendations were "just don't go back" and why am I just now having my aunt call? Because it took a whole month for my face to heal. She left black scabs over the blackheads she should have extracted.
They need to add all the services to the booking feature
By Savage and Annoyed
EVERY TIME I need to book a brow bar appointment the process is long and tedious because they never have the brow appointments available when you actually are ready to book your appointment on the app. Brow services, and their starting prices, are listed under services but as soon as you go to the booking feature everything EXCEPT brows is available for selection. So I end up having to call which is EVEN MORE FRUSTRATING because you just get put on hold and bounced around and it’s not the best experience if you happen to get someone on the phone who isn’t the friendliest or may be having a rough day. It seems like such a simple thing but Ulta still has yet to figure out that if you’re going to list all of your available services on the app then you need to make the app user friendly enough for your customers to actually book ALL of the services they partake of. PLEASE FIX THIS! It’s too simple a thing to STILL not be addressed. Thanks in advance.