Basic attention token
Name: Basic Attention Token (BAT)
Known Tickers: BAT
Release Date: May 31 2017
Coin Market Cap Link: https://coinmarketcap.com/currencies/basic-attention-token/
The BAT platform uses BAT to transfer value between advertisers, content publishers, and content consumers.
Known Websites: https://basicattentiontoken.org/
BAT pays web users BAT for viewing digital advertisements.
In order to make this possible, it requires web users to use a BAT-enabled web browser. Brave, a BAT-enabled web browser created by the team behind BAT, comes with adblocking and privacy safegaurds enabled by default. While as of February 2018 it displays no ads whatsoever, it will eventually display unobtrusive, rate-limited, opt-in, BAT-sanctioned advertisements. In addition to paying the websites displaying these ads (in BAT), BAT will also pay the user (again in BAT) for viewing said advertisements. The platform currently allows users to make voluntary BAT-based micropayments to content publishers using BAT that they’ve purchased with another currency.
The BAT platform will make BAT payments to web users and content publishers based on BAM (Basic Attention Metrics), which as of today stipulate that a user must be on a website for at least 25 seconds before any such payments are made. Existing digital advertising platforms typically use ad clicks and impressions (i.e. views) to callibrate payments.
Additionally, BAT aims to provide strong anonymity guarantees such that there is no easily derivable connection between a given user’s identity in the real world and the advertisements/content they are consuming. Generally speaking, this is not the case with existing digital advertising platforms.
The BAT platform will also eventually expose sophisticated tools to advertisers and content publishers that enable these groups to purchase ads and analyze advertising revenue.
BAT is built on top of Ethereum. While it’s possible that the BAT team could migrate BAT off of Ethereum, as of right now the scalability of BAT is at least in part dependent on the scalability of Ethereum. Ethereum is capable of supporting ~15 transactions/second. By comparison, Google search, one of the largest digital advertising platforms in the world, serves ~40K searches w/ ads per second.
Ethereum is currently working on several scaling solutions that together could increase its transaction capacity by several orders of magnitude. Additionally, there are a number of strategies BAT could employ to limit how frequently it generates Ethereum transactions.
Additionally, the success of the BAT platform in the digital advertising market will be proportional to its ability to attract advertisters, content publishers, and content consumers to the platform. The digital advertising market was worth $224B USD in 2017, with 33% ($74B) going to the largest player in the space (Google). Technical Contributors
Brave, the browser released by the BAT platform, has somewhere between 1M and 5M installs on Android based systems alone. Similar installation numbers for Windows and Apple devices would put usership in the millions, even if only 1/3 of installs yield an active Brave user. By comparison Google’s browser Chrome has over 2 billion of users and has a ~60% share of the global browser market.
As of February 2018, the BAT platform has onboarded 8,000 content publishers who are currently capable of recieving micro donations in BAT and who will eventually receive ad revenues once the platform supports that functionality.
In late March 2018, BAT completed its million-dollar BAT giveaway to 52,829 Brave browser users.
The goal was to incentivize use of the platform.
The Brave browser is a fast, open-source, privacy-focused browser that blocks ads and trackers. It measures user attention to reward publishers.
In the ecosystem, advertisers give publishers BATs for user views. Users also receive BATs for participating.
With the success of the first million-dollar BAT giveaway, a second was announced, this one in conjunction with Twitch.
Twitch is a popular live-streaming video game platform. It has over 2 million broadcasters and 15 million daily active users.
BAT wants to roll out Brave Payments to thousands of Twitch streamers.
There are now over 11,000 verified Brave website publishers and YouTube creators on the platform. This is great progress for the decentralized, open-source, blockchain-based digital advertising platform.
One big verified publisher is The Washington Post, owned by Amazon CEO Jeﬀ Bezos. That means readers can now donate BAT to the publication via the Brave platform.
For the rest of 2018, BAT plans to continue adding publishers and creators to the platform. Further, it’s targeting real ad revenue from the platform in 2018.
You can buy BAT on the above exchanges in the BAT/BTC, BAT/ETH, BAT/BNB (Binance) pairs.
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